PEST-analysis of Nivensky Mining and Concentration Complex development in Kaliningrad region

Today, in the times of economic uncertainty and unpredictability, it is important to respond to new challenges in a timely manner, using relevant tools to make effective management decisions. In the world practice, one of such tools for effective management of an industrial enterprise project is PEST-analysis, the functionality of which is considered in this paper. The study purpose is to conduct PEST-analysis, review and analyze the factors affecting the development of the Nivensky GOK (Mining and Concentration Complex), located in the Kaliningrad region – an export-oriented investment project to build a new industrial enterprise with core production of a premium mineral fertilizer, potassium sulfate. Based on the analysis, the paper proposes a number of feasible preventive measures for mitigating effects of negative factors, as well as for the development of strengths of the Nivensky GOK’s company-operator, “K-Potash Service” LLC. Thus, PEST-analysis of key micro- and macroeconomic factors allowed to comprehensively assess the position of Nivensky GOK in the emerging mining-and-chemical industry of Kaliningrad region. The study established the degree of influence of other internal and external factors on the company as well, including the possibilities of introducing new innovative techniques in the industrial enterprise operation, trends in the development of the mineral fertilizer market, taking into account the geopolitical context. Conclusions, recommendations and proposals allow evaluating the company and the possibilities of its development for making strategic and long-term decisions on the project development. The main results of the study can be used as effective tools for optimizing development of the new industrial enterprise project, Nivensky GOK.

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